The Grip history

Tim Groot, Founder and CEO, developed the concept for Grip while working in the events industry. As a teenager, he attended conferences with his father, a tulip grower in the Netherlands. After moving to London, he realised the value industry events provided to facilitate valuable business connections and delivering the best return of time for organisers and attendees.

Founded in 2016 as a networking app for professionals at trade show events, we are today the first Market Engagement Platform. Our AI-powered platform is built to support event professionals by delivering technology to facilitate world-class hybrid events – through digital and in-person solutions – that bring people together to discover, engage, connect and move markets forward.

Our powerful events platform supports the return on time and investment of attending events with flexible content delivery and purposeful meetings and matchmaking for event participants. For event professionals, the intelligent, flexible platform provides the solutions, plus support and integrations needed to maximise return on investment.

Our platform has facilitated the connection of over 5.5 million participants through AI-driven event solutions. This has resulted in the culmination of billions of data points from some of the world's largest events and strategic insight and expertise to ensure Grip can deliver the event experiences that today's markets and industries demand.


In 2016, we were a finalist in the IBTM Tech Watch awards. In 2017 we won the Technology awards with UFI, and iMEX event tech of the year in the US.

In 2020, we expanded into territories like the US and Dubai. In 2021, we announced a Series A funding round of $13 million which will help us expand our services and meet our clients' expectations.