Event teams are busier than ever. Thanks to the pandemic they are now trying to do more with less. Here are four strategies to leverage the latest automation tools.
Event teams are busier than ever. Thanks to the pandemic they are now trying to do more with less. More events (with hybrid and virtual in the mix) but with less headcount as a result of industry-wide redundancies. In response, we’ve seen a dramatic increase in the demand for automation software. However, with so many options and integrations, it can be confusing.
In this article, we’ll outline four strategies to leverage the latest automation tools. But first, let’s explore what automation is and why you should use it in your events business.
Let tech alleviate your workload
Automations for event profs include using an online booking system to manage registrations or integrating your reg platform with an email marketing suite that automatically sends out timely email reminders and updates to your attendees.
There are a number of reasons why you should consider using automation in your events business.
The different types of automation tools available and how they can help you
There are a number of automation tools available, and each has its own benefits. We’ll start with the four essential ones that can save time and money at your next event:
How to choose the right automation tools for your business
When looking for automation tools, it is important to consider the specific needs of yourself or your business. Here are some strategies to use when choosing the right tools:
Implementing automation into your workflow
Once you have chosen the right automation tools for your business, it is important to implement them into your workflow in a way that will be most effective. Here are some tips:
Automation is a powerful tool that can help increase efficiency in your event business. By following these tips, you can ensure the right tools meet your business requirements.
Tips for getting the most out of your event tech partnership when it comes to automation
When it comes to automation, getting the most out of your event tech partnership is key.
If you aren't technically savvy, don't be afraid to talk to your event tech partner. Identify which tasks can be automated and work together to implement these tools into your workflow. With technology at any level, there can often be hiccups in the development or build process that you just can't predict so ensure you have an open dialogue with your partner to avoid awkward conversations six months down the project path.
A great measurement of the success of your automation plan is to set SMART goals with your partner. We should be doing this across all aspects of the business, where measurable outcomes you set at the start of the project are far more convincing to your chief financial officer than anecdotal evidence. It's the same for your technical, marketing or sales teams too. Ensure you share regular updates with your teams as you tick off key milestones on your automation journey so they don't assume you're just busily tapping away at your keyboard in the backroom and not really sure of what magic you're creating for them.
Automation can be a powerful tool to increase efficiency in your event business. By following these tips, you can ensure you choose the right tools and get the most out of your event tech partnership. If you're not technically savvy, don't be afraid to talk to your event tech partner and identify which tasks can be automated, then work together to implement these tools into your workflow.
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