AI Assistant

The leading AI assistant for commercial events

Scale the event experience without scaling your headcount.
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Provide instant, precise resolutions to all participants

Overwhelmed attendees?

First-time attendees get lost in a sea of information, struggling to find relevant sessions and connections.

Sponsors
struggling?

Busy sponsors encounter friction completing critical actions, leading to frustration and questions about ROI.

Support teams strained?

High volumes of repetitive queries burden your staff, increasing costs and reducing efficiency.

AI Assistant

Resolve all participant queries instantly

Hyper-personalized responses: Go beyond generic answers by using rich data Grip has on your event.
Available everywhere: Respond to participants on the event app, your website, email and even onsite kiosks.
Easy deployment: Simply enable the assistant in your dashboard. No complex data imports needed.
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Attendee, sponsor and exhibitor interactions resolved, resulting in a higher CSAT
Substatial reduction in staff support queries. Free up your team to focus on higher value tasks
Easy deployment: Simply enable the assistant in your dashboard. No complex data imports needed
Fully branded and personalized: Customize the look, feel and name to match your event

Smarter responses from better data

01. NATURAL LANGUAGE INPUT

Participants ask questions in their own words via the event app (mobile and desktop) and onsite support. The system understands intent, context and user identity.

03. KNOWLEDGE RETRIEVAL WITH CONTEXTUAL SEARCH

Intelligent tools search across authorized knowledge sources and select the most relevant information. Vector embeddings ensure semantic understanding beyond keyword matching.

05. INTELLIGENT ANSWER CREATION

Using the bespoke question context, the AI Assistant creates guidance with the highest resolution potential. Custom content creation ensures better, event-specific responses aligned with your brand and voice.

07. RESPONSE & QUALITY ASSURANCE

The final response is delivered across all channels simultaneously, including document summaries and notifications. Deep quality tracking includes answer relevance, fulfillment and contextual recall.

02. MULTI-TIER KNOWLEDGE ROUTING

The system determines which Knowledge Base the user can access. Global models (open knowledge systems), Enterprise-specific inclusion (restricted information), and Persona data (user-specific).

04. RELEVANCE OPTIMIZATION

Retrieved content is scored and ranked for accuracy and usefulness. The system selects optimal content, ensuring precise answers without information overload.

06. ACTION EXECUTION

When a user finalizes event-booking settings, seating requests, catering preferences — the AI Assistant seamlessly calls your event management APIs to execute commands and confirm compliance.

Smarter responses from better data

01. Natural language input

Participants can ask questions in natural language across any platform: Event App (mobile and desktop), event website, WhatsApp, email, onsite kiosks and more. The system captures intent, context and user identity for intelligent processing.

02. Multi-tier knowledge routing

The system determines which Knowledge Base the user can access. Global models (open knowledge systems), Enterprise-specific inclusion (restricted information), and Persona data (user-specific).

03. Knowledge retrieval with contextual search

Intelligent tools search across authorized knowledge sources and select the most relevant information. Vector embeddings ensure semantic understanding beyond keyword matching.

04. Relevance optimization

Retrieved content is scored and ranked for accuracy and usefulness. The system selects optimal content, ensuring precise answers without information overload.

05. Intelligent answer creation

Using the bespoke question context, the AI Assistant creates guidance with the highest resolution potential. Custom content creation ensures better, event-specific responses aligned with your brand and voice.

06. Action execution

When a user finalizes event-booking settings, seating requests, catering preferences — the AI Assistant seamlessly calls your event management APIs to execute commands and confirm compliance.

07. Response & quality assurance

The final response is delivered across all channels simultaneously, including document summaries and notifications. Deep quality tracking includes answer relevance, fulfillment and contextual recall.

Available everywhere

Help your participants everywhere

Event app (desktop)
Event app (mobile)
Onsite support staff
Email (coming soon)
Event website (coming soon)
Onsite kiosks (coming soon)

Go live instantly

Deploy instantly with one click

We’ve removed the hassle of deploying AI assistants for events. No more hunting for disparate data sources or spending months to launch. Simply tick a box in your Grip dashboard, choose where to deploy the assistant and it’s live.

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Continuous evaluation

AI that's always getting smarter

We constantly evaluate and improve our AI to ensure you have the industry's best-performing assistant.

Grow your in-person, virtual or hybrid events today

Whether you want to increase participant engagement, lower churn or boost revenues, Grip has all the tools you need.

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Co-workers having a chat and laugh in the office

FAQ: Grip AI Assistant for commercial events

What is Grip’s AI Assistant?
Grip’s AI Assistant is a next-generation, LLM-powered event assistant designed specifically for commercial events. Unlike generic chatbots, it provides hyper-personalized responses based on your event data to help attendees, sponsors, and exhibitors get instant, accurate answers.
How does Grip’s AI Assistant work?
The AI Assistant draws on the rich data Grip already has about your event: agenda, sessions, speakers, exhibitors, meetings, and more. It can answer up most participant queries instantly. It also incorporates your own resources such as PDFs and event websites to further improve accuracy and relevancy.
What problems does the AI Assistant solve for event organizers?
Grip’s AI Assistant is built to address three major challenges:
Overwhelmed attendees who struggle to navigate complex agendas.
Sponsors and exhibitors who encounter friction completing key tasks.
Strained support teams burdened by repetitive queries. By resolving these issues instantly, the assistant improves satisfaction and reduces operational workload.
How is Grip’s AI Assistant different from a generic event chatbot?
Unlike standard chatbots, Grip’s AI Assistant is powered by the latest LLM technology and enriched with comprehensive event data. It delivers hyper-personalized, context-aware responses, not generic or templated answers, making it significantly more accurate and more helpful for participants.
Where can participants use the AI Assistant?
The assistant is available across all major event touchpoints, including:
Event App (mobile & desktop)
Event website (embedded)
Onsite kiosks
Email
Onsite support staff
How does the AI Assistant improve attendee experience?
With the majority of questions resolved instantly, participants enjoy smoother navigation, easier decision-making, and faster access to key event information. This leads to higher satisfaction scores, including improved CSAT ratings.
Does the AI Assistant help increase event engagement and activation?
Yes. The AI Assistant is designed to drive key activation behaviours such as event-app logins, session attendance, networking recommendations, and exhibitor discovery. It promotes actions that directly impact commercial event success.
Can we customise the AI Assistant for our event?
Absolutely. Organizers can fully white-label the AI Assistant. Branding, colours, and even the assistant’s name can be customized. You can also upload PDFs, support docs, or website content to expand its knowledge base.
How quickly can the AI Assistant be deployed?
Deployment takes just one click. Grip already holds your event data, so there’s no need to consolidate external datasets or configure complex integrations. Simply enable the AI Assistant in your Grip dashboard and select where you want it to appear.
How does Grip ensure the AI Assistant stays accurate and reliable?
Grip continuously evaluates and improves its AI models, monitoring metrics such as correctness, summarization quality, toxicity levels, and answer relevancy. This ensures you always benefit from one of the industry’s best-performing AI assistants.
What are the measurable benefits for event teams?
Event organizers can expect:
Fewer support queries, reducing operational overhead.
Higher attendee satisfaction, often a higher CSAT.
Improved exhibitor ROI through smarter recommendations and smoother experiences.