The answer lies in business leaders’ desire to establish and maintain good quality relationships. No wonder an overwhelming 97% of event organizers said they’d like to increase the number of valuable B2B relationships made between participants at their events.
Serendipity is a highly regarded attribute of face-to-face events. However, structured meetings programs deliver more measurable customer satisfaction, value and revenue than ad hoc hallway encounters.
Whether its suppliers meeting interested buyers or new strategic partnerships being forged for the first time, the power of a good business relationship is immeasurable. But now organizers can measure – and monetize – these connections.