The event platform for trade shows

Accelerate lead generation through creating valuable connections at your in-person events. Use the power of AI to bring a whole new experience and increase value for your attendees and sponsors.

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Deliver better ROI for your exhibitors

Trade shows are designed to bring an industry together; a fast-track opportunity for your community of suppliers and buyers to meet, learn from one another, and build long-lasting business relationships.

Don’t leave connections to chance. Your exhibitors and sponsors have paid to find the right opportunities at your event.

Grip's fully integrated event engagement platform drives higher-quality leads and meetings for your exhibitors, increasing satisfaction and ROI, making rebooking easy for your next event.

Improve trade show visitor NPS

Your trade shows might be a one-stop shop for sourcing suppliers, inspiration and learning, but time is a precious resource for attendees. Your event participants need to know what they can find, when to be where, and who they’re going to meet. With packed agendas and a busy show floor, achieving a record-breaking NPS comes from an event that’s easy to navigate and enjoy.

Grip’s event platform and mobile app offer tools that allow trade show visitors to plan ahead and maximize their time spent at your live events. Attendees can explore in advance, create personalized schedules, and effectively navigate the show floor, taking the leg-work (and blisters) out of trade show attendance. Leave them energized and excited to return, with lasting business relationships built.

Transform your events with better business relationships

AI-powered B2B matchmaking

Your exhibitors and sponsors have products and services to sell and limited time to reach maximum prospects. At your live events, they don’t want to waste valuable time talking to attendees with no intent to buy. Likewise, your visitors can feel overwhelmed with the sheer volume of people and companies to meet. It can be difficult to work out how best to spend their time.

Grip’s advanced AI algorithms do the work of finding the perfect matches for your participants. Starting with simple matching-facts (you want this, you sell this), with every click, expression of interest or session added to a personal schedule, Grip’s recommendations improve for everyone. With 15 strategies running simultaneously, Grip’s match-making is unrivaled in B2B exhibitions.

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White label trade show app

Getting an event app is easy. Getting one that people want to use is harder. Trade shows are Grip’s speciality; let our experienced team guide you in building the perfect app for your exhibition. You can even create different experiences for each of your attendee types. With features designed specifically for the in-person trade show experience, your app becomes an event essential.
Interactive floor plans and blue-dot navigation
AI-powered matchmaking and recommendations
Searchable company and product directories
Filterable participant listings
Meeting scheduling and instant chat
Integrated badge scanning
Interactive event agenda and personal schedules
Customizable homefeeds per participant type
Sponsorship and branding
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Understand exhibitor value

When it comes to demonstrating return on investment, identifying the value exhibitors get from your show can be difficult. Beyond how busy your trade show floor seems, how do you know what’s actually happening between buyers and suppliers? Are the conversations taking place at the booths delivering business? How can the impact of exhibiting at your events be measured?

Grip’s organizer dashboard gives you a dynamic view of what’s really happening at your trade show. This includes the number of recommendations, their conversion to connections and leads. You can easily see how many meetings have been arranged by each exhibitor or sponsor. All these insights allow you to  rebook with confidence, giving you actionable data to promote and grow your next event.

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Drive revenue from digital sponsorship

Your sponsors want to stand out from the crowded trade show floor. You need to maximize revenue from your events. Grip gives a wide variety of digital sponsorship options and platform branding opportunities. Using custom groups for sponsor types, you can monetize the entire event platform.
Banner ads
Top of listings
Sidebar ads
Email footers
Targeted notifications
Featured exhibitors
Tiered sponsor permissions
Session sponsorship
Headline sponsor options
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Grow your in-person, virtual or hybrid events today

Whether you want to increase participant engagement, lower churn or boost revenues, Grip has all the tools you need.

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