80% increase in demand for events featuring meetings, as the economic downturn forces organizers to deliver greater ROI
As the economic downturn worsens, Grip, the leading AI-powered event platform has seen a record 80% increase in demand for events where meetings are a core part of the experience. This is because attendees, sponsors and exhibitors are demanding more value from events they commit to, while organizers want to increase revenue. To meet this demand, organizers are now offering more facilitated meeting programs, like hosted buyer events, to deliver ROI and increase revenue.