Press Release: Adventics and Grip announce partnership

Press Release: Adventics and Grip announce partnership
Richard Caelius

Richard Caelius

Partnership Director

Grip partners with adventics to accelerate growth through virtual events and hybrid experiences in DACH markets.

Grip, the leading market engagement platform for virtual, hybrid and in person events, has announced a partnership with adventics, a European management consultancy that works exclusively and with great success for the international exhibition industry.

With its innovative and flexible architecture Grip’s market engagement platform can absolutely serve as the foundation for adventics’ consultants  to create amazing experiences. This flexibility was already put to the test for Digital X ( a completely novel concept which transformed the centre of Cologne into a giant outdoor festival and tradeshow with over 300 stores and locations serving as stages and exhibitor brand houses. 

With a focus on streamlining and improving lead management we’ll be able to unlock great value for the attendees as they stand to gain a much improved “return on time”. Says Tim Groot, Founder and CEO of Grip. This of course benefits exhibitors in turn, with improved lead quality, and more efficient lead capture and management functionality.

“Any successful platform, especially in the  DACH markets, which we primarily serve, has to offer flexibility, scalability, and  most importantly compliance with security and data protection. Grip checks all those boxes. We were furthermore absolutely impressed by the amazing features such as Grip Teams or the Hosted Buyer module. But on top of it all, Grip really convinced us with it´s exhibitor lead management functionality. As Europe´s market leader in lead management solutions, we plan to integrate Scan2Lead in there. All these points mentioned make Grip an amazing partner for us. We´re very happy to establish this partnership and look forward to getting to work with Tim and his team!” Gunnar Heinrich, Founder and CEO of adventics.

"We are tremendously excited to work with Adventics as we've seen first hand their dedication to client success and their extensive and in-depth experience of working with organisers and exhibitors to drive growth and revenue. This completely aligns with Grip’s culture of customer success and our  mission to move markets forward by bringing audiences together to discover, engage and connect." 

- Tim Groot, CEO and Co-Founder of Grip

About Grip

Grip is the leading Market Engagement Platform built to support event professionals, by delivering technology to facilitate world-class hybrid experiences – through online and in-person events. Our technology brings people together to discover, engage, connect and help move markets forward faster.

For event participants, our powerful platform supports the return on time invested at industry events, with flexible content delivery and purposeful meetings and matchmaking. For event professionals, our intelligent, flexible platform provides the solutions, support and integrations needed to maximise return on investment.

Since 2016, Grip has facilitated the connection of over 5.5 million participants through AI-driven event solutions. This has resulted in the culmination of billions of data points from some of the world's largest events, plus strategic insight and expertise, to ensure Grip can deliver the event experiences that today's markets and industries demand.

About adventics

Adventics has been working as a consultancy exclusively for the management of European trade fair organisers for 15 years now with great success. During the last years we continuously have optimized our service portfolio in regards to the business demand of exhibition managers. We take responsibility and like to do the work from A to Z. We also implement concepts until they show the desired effects. We always try to have a holistic view on the business demand and the people who are involved. We know which solutions are working and which do not. 

With Scan2Lead, adventics proudly offers a solution that has long since made it the European market leader in visitor and lead tracking at trade fairs. More than 10,000 exhibitors as customers at the most important trade fairs every year show that well-founded and tried and tested trade fair knowledge is applied here.