Grip, the AI-powered event platform built for engagement, has today launched the industry’s leading AI Assistant designed to help participants at commercial events.
The new product helps commercial event organizers scale the event experience without scaling headcount by instantly resolving participant queries. This helps improve organizers’ CSAT scores, while cutting support ticket volume.
Built natively on Grip’s market-leading event platform, Grip’s AI Assistant uses the rich data already held in Grip, including agendas, sessions, speakers, exhibitors, meetings plus the actions participants take in the platform, like profile views, session views, connections made, etc. It then uses this data to deliver hyper-personalized, context-aware responses for attendees, sponsors and exhibitors instantly.
“Event organizers are under huge pressure to do more with less. More events, engagement and revenue, often with the same or smaller teams,” said Tim Groot, CEO and Founder of Grip. “With Grip’s AI Assistant we’re giving them a way to scale the event experience without scaling their headcount. It’s like giving every participant their own concierge, powered by the deepest, most relevant event data available: the data inside Grip.”
Grip AI Assistant is purpose-built to address three critical challenges for commercial event organizers:
By resolving the majority of queries instantly and guiding participants to the right information and actions, Grip’s AI Assistant improves satisfaction across all audiences while freeing teams to focus on higher-value work.
Unlike generic chatbots that rely on static FAQs or narrow keyword matching, Grip’s AI Assistant is powered by large language models and uses each customer’s own event data inside Grip. It also incorporates organizers’ own resources, such as PDFs, support documentation and event websites to further increase accuracy and relevancy.
“We didn’t set out to build yet another chatbot,” explains Tim. “We built the industry’s leading AI assistant for commercial events. It truly understands the event, the participants and the actions that drive commercial outcomes.”
Grip has eliminated the technical barriers usually associated with event AI assistants. Because Grip already holds the core event data, from agendas to exhibitor lists, there is no need for lengthy data consolidation or API configurations.
Organizers can deploy a fully functional AI Assistant instantly by simply ticking a box in their dashboard. This allows teams to bypass technical implementation entirely and focus on branding (the assistant offers deep white-labeling capabilities) allowing it to adopt the event’s specific voice, look and name immediately.
"The biggest hidden cost of AI is usually the implementation time,” explains Tim. “We’ve removed that entirely. Because the Assistant lives where organizers’ data lives, we’ve turned what is typically a multi-month integration project into a literal checkbox exercise. Organizers shouldn't have to be systems integrators, they should be able to turn on intelligence instantly across all their events."
Grip AI Assistant is designed to be present at every major event touchpoint, so participants never have to wonder where to get help. It can be deployed across:
Coming soon:
This omnichannel approach ensures attendees, exhibitors and sponsors can get instant, consistent answers, whether they are planning their visit months in advance, navigating the venue onsite, or following up after the event.
Grip continuously evaluates and refines the performance of its AI models, monitoring:
By combining enterprise-grade security and privacy with rigorous performance monitoring, Grip ensures organizers benefit from one of the industry’s best-performing AI assistants. One that keeps getting better over time.
A multi-step intelligence pipeline ensures responses are both precise and action-oriented:
Grip’s AI Assistant is available globally today to organizers using Grip’s event platform. Existing customers can talk to their account manager, then enable the assistant directly from their Grip dashboard, with additional deployment assistance available via Grip’s support team.
For more details on the AI Assistant, see here: http://www.grip.events/products/ai-assistant
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For more information or to request a demo, visit grip.events or contact marketing@grip.events.
Grip is the AI-powered, event technology platform built for engagement. The flexible system helps commercial event organizers like Ascential, Hyve, Emerald and Clarion Events boost revenue by establishing, maintaining and tracking relationships between participants over multiple events. This is possible because Grip goes beyond networking. It combines AI with billions of interactions happening across the platform with a powerful event management system, seamless registration, award-winning mobile event app and AI Assistant so participants meet the right people at the right time. Furthermore, Grip offers organizers flexibility: they can use all the features Grip offers or integrate Grip with their existing event tech stack. This flexible approach results in organizers benefitting from better event satisfaction scores, increased growth and ultimately, higher revenues.
