From broad-brush outreach to AI-driven precision: How to master acquisition for events
Event acquisition is no longer about sending more emails or buying bigger lists. Buyers and sponsors are harder to identify, data decays quickly, and audiences expect relevance from the very first touch. In this webinar recap, we explore how leading organisers are using AI to move beyond broad-brush outreach and build precision-driven acquisition strategies. From defining true ICPs to uncovering real buying signals, learn how AI is helping events fill seats, attract sponsors, and spend less to achieve more.
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