Blog

The latest articles from the Grip team.

Supercharged: How Agentic AI Will Shape the Events Industry webinar thumbnail

Agentic AI for events: A practical playbook for commercial organizers

Three AI experts reveal how agentic AI is reshaping commercial events — from acquiring 4,000+ registrations via WhatsApp to voice-based intent interviews with 70% completion rates. Get the practical playbook for commercial organizers.

From Scans to Sales: How to drive sponsor ROI and increase event revenue webinar thumbnail

From scans to sales: How to drive sponsor ROI and increase event revenue

Three event professionals from Yotta, DealCatalyst and NHS ConfedExpo share how they manage 177 sponsors, increased lead retrieval purchases by 50%, and hit 92% exhibitor webinar attendance. Get the full playbook for driving sponsor ROI.

Conversion by design: How to increase paid event registrations

Organizers must stop treating registration like a data collection exercise and start treating it like a checkout experience.

The new meeting revolution: Why connections are the #1 growth lever for events

How meeting-led strategies at events are transforming event ROI.

The Chief Event Officer’s playbook for transformational events

Standard event organizing is a thing of the past. In today’s rapidly evolving landscape, the goal isn't just to manage a floor plan, it’s to deliver real outcomes for impact, revenue and engagement.

How to manage side events happening at your conference, confex or trade show: 7 ways to stop them stealing your revenue

If you run a large B2B event today, you’re not just competing with other shows. You’re competing with mini events happening at your own show!

From broad-brush outreach to AI-driven precision: How to master acquisition for events

Event acquisition is no longer about sending more emails or buying bigger lists. Buyers and sponsors are harder to identify, data decays quickly, and audiences expect relevance from the very first touch. In this webinar recap, we explore how leading organisers are using AI to move beyond broad-brush outreach and build precision-driven acquisition strategies. From defining true ICPs to uncovering real buying signals, learn how AI is helping events fill seats, attract sponsors, and spend less to achieve more.

Mastering event experience design: Injecting attendee joy and boosting event ROI

Want to supercharge your events with unforgettable experiences and incredible ROI? We teamed up with Robert Dunsmore, a freelance events creative director, to uncover his secrets for injecting joy and boosting engagement. Discover his "Issue, Idea, Delivery" blueprint, real-world case studies from Google and GSK, and ingenious solutions to common event challenges – from tackling first-time attendee churn to revolutionizing registration queues and sparking pre-show buzz.

Why 2025 will be a big year for “confex” events

As we head into 2025, confex events are proving to be the future. But what makes them so effective? And how are they reshaping the way we think about events?