Crawford brings over 30 years of event industry management and executive experience as both an organizer and technology supplier, and is actively involved in industry organizations, committees and boards and has been a frequent speaker at industry events.

Tim Groot, Founder and CEO of Grip, said, “We’re delighted to bring Wayne into our Executive Leadership team and to add another extremely experienced individual to our expanding US operation. Wayne’s experience will be vital to ensure we continue to accelerate the excellence our customers are delivering across all conference formats in the United States.”

Crawford added, “This is a fascinating time to join the Grip team. As the event industry begins to stabilize worldwide and open its doors to live events around the globe, the Grip platform continues to advance rapidly. The momentum from Grip’s Series A funding back in February has ensured the product portfolio and road map is aligned to the needs of event organizers today and in the future. The capability of the Grip AI-matchmaking is game-changing!”

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About Grip

Grip is the leading Market Engagement Platform that accelerates revenue generation opportunities at virtual, hybrid and in-person events. Our technology brings people together to discover, engage, connect and move markets forward.

Our powerful platform supports the return on time invested at industry events, with flexible content delivery and purposeful meetings and matchmaking for event participants. Our intelligent, flexible platform provides the solutions, support, and integrations needed to maximise return on investment for event professionals.

Since 2016, Grip has facilitated the connection of over 5.5 million participants through AI-driven event solutions. This has resulted in the culmination of billions of data points from some of the world's largest events, plus strategic insight and expertise, to ensure Grip can deliver the event experiences that today's markets and industries demand.