Article

Ecosystem events: The strategy behind the world’s biggest events

Ecosystem events: The strategy behind the world’s biggest events

Stefan Cordery

Marketing Manager

Many events aim to be the connector of an industry. But only few are able to do so successfully. These ‘ecosystem events’ bring together an entire industry and grow with it. As a result, meetings are a critical part of the success of these events.

Ecosystem events attract the leaders within each industry. They attend for a range of reasons:

  • They are time efficient because other leaders are present.
  • They give them the ability to network with peers from different market segments.
  • The event presents an opportunity to engage with a wider ecosystem through speaking, meetings, roundtables and other experiences.

By having industry leaders at your event, you’re able to gain market share and deliver greater value to your exhibitors, sponsors and attendees.

The question is: How do you become an ecosystem event?

We’ve put together a slide deck which details the strategies needed to host a world-leading event that attracts the very best within the industry. Click here to download the slide deck now.