Matchmaking

Advanced business matchmaking using artificial intelligence

AI-powered recommendations and matchmaking provide your participants and sponsors with the best event technology to accelerate business opportunities

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CONNECTIONS MEAN BUSINESS

Networking is an art, but matchmaking is a science

Grip has facilitated the connection of over 5.5 million participants. These interactions allow our AI technologies to constantly learn about the professional goals and interests of visitors, exhibitors and sponsors.

SXSW

99% positive response to recommendations on the Grip platform

Clarion

44% increase in meetings year-on-year for the Gift and Souvenir portfolio

RX France

2,418 meetings scheduled pre-event at MIP Cancun
ADVANCED ARTIFICIAL INTELLIGENCE

Real-time data allows Grip’s AI to deliver the best possible meetings

AI-powered recommendations with our B2B matchmaking app

Grip's AI provides intelligent matches for event participants based on their unique profiles and interests.
  • Onboarding by attendee type allows participants to share their precise objectives for attending
  • Recommendations include sessions, profiles, companies and products or services
  • Customize the event set up to decide who or what is recommended to whom
b2b matchmaking app

Machine learning through participant behavior

Supplementary machine learning increases accuracy as participants engage with the platform and interact with recommendations.
  • Grip's AI collects interaction data with every click, view and connection made
  • Recommendations improve over time using expressions of interest and skips
  • Grip suggests similar profiles to the one being viewed for extra connection opportunities

Machine learning through participant behaviour

Supplementary machine learning provides increasing accuracy as participants engage with the platform and interact with recommendations
  • Grip's AI collects interaction data with every click, view and connection made
  • Recommendations improve over time with expressions of interest and skips
  • Grip suggests similar profiles to the one being viewed for extra opportunities for connection

Matches that continually improve

As more participants join the event, update their profiles, and engage with the B2B event matchmaking platform, Grip's AI learns from their preferences and generates better recommendations.
  • Interactions of similar participants improve recommendations
  • Data from recurring events on Grip carry over, improving matches with every event
Image of Grip's MustMeet platform, allowing participants to select 'Must Meet', 'Meet' or 'No Thanks' when served recommendations of who to meet.

Automate meeting scheduling with MustMeet

Save hours of manual work, hundreds of post-it notes and lots of stress when implementing your meeting program. Whether you’re hosting your buyers or not, use AI-generated recommendations and participant preferences to automatically fill participants' diaries with high quality meetings.
  • Preference based automatic meeting scheduling
  • One-to-one or one-to-many meeting formats
  • Complete control over meeting parameters, with scoring and easy manual adjustments for ultimate success

Automate scheduling with MustMeet

Save hours of manual work, hundreds of post-it notes and lots of stress when implementing your meeting program. Whether you’re hosting your buyers or not, use AI-generated recommendations and participant preferences to automatically fill participants' diaries with high quality meetings
  • Preference based automatic meeting scheduling
  • One-to-one or one-to-many meeting formats
  • Complete control over meeting parameters, with easy manual adjustments for ultimate success
Image of Grip's MustMeet platform, allowing participants to select 'Must Meet', 'Meet' or 'No Thanks' when served recommendations of who to meet.
INSIDE GRIP'S ARTIFICIAL INTELLIGENCE ENGINES

The science of matchmaking

Every participant has a unique set of needs. To accommodate for these differences, Grip's AI uses fifteen strategies simultaneously, combining them to deliver improved recommendations. In as little as two seconds, new recommendations are generated, ensuring your participants find their perfect match at your event.

Deep neural network architecture

Grip's AI goes beyond simple tags, and uses a host of AI strategies. Our matchmaking engines use textual information such as summaries and descriptions, actions, and more to deliver advanced recommendations.

Explicit and implicit preference matching

Grip's content and collaborative filtering takes into account what participants explicitly say and how they (and people like them) implicitly behave. Recommendations are then adapted for greater accuracy and ultimate personalization.

Dedicated data scientists

AI is evolving rapidly. Grip employs a team of data scientists to continually improve and adapt Grip's AI strategies in line with the latest trends and techniques.

Business matchmaking beyond simple recommendations

Grip recommends people based on mutual interest, just like a dating app. It's not just about who someone wants to meet; it's about who wants to meet them, too. Grip delivers meaningful connections, not just leads.
EVENT APP

The science of matchmaking

Every participant has a unique set of needs. To accommodate for these differences, Grip's AI uses fifteen strategies simultaneously, combining them to generate improved recommendations in as little as two seconds, ensuring your participants find their perfect match at your event.

Deep neural network architecture

With white labeling to support your brand, you can create different homepage views for suppliers and attendees.

Matchmaking, not recommendations

Grip recommends people based on mutual interest, just like dating apps. It's not just about who someone wants to meet; it's about who wants to meet them, too. Grip delivers meaningful connections, not just leads.

Content and collaborative filtering

Grip's machine learning takes into account what a participant explicitly says they want alongside how they behave in the platform and adapts recommendations accordingly.

Dedicated data scientists

AI is evolving rapidly. Grip employs a team of data scientists to continually improve and adapt Grip's AI strategies in line with the latest trends and understandings.

We really need to have a matchmaking platform. I don't want to imagine doing the event manually!

Reed exhibitions log for hosted buyer event technology
Morgane Horellou
Digital Product Manager at RX France
FEATURES

Smart features for smart meetings

Grip advanced business matchmaking and recommendations will ensure your participants get the most from your event. With a host of additional features designed to deliver connections that count and meetings that matter, your event will be more successful than ever.

AI-powered business matchmaking

Maximize the event experience with Grip's powerful AI and machine learning technologies, which generate personalized recommendations for users using over 15 different strategies.

More recommendations

Grip's AI also recommends sessions, companies and products alongside people, helping connect ideas and opportunities.

Automated meeting scheduling

Meetings can be scheduled across up to 8 consecutive days throughout your event and the timetable is fully customizable in Grip MustMeet.

White label mobile app

Built using your brand assets and guidelines, your B2B matchmaking mobile app can be as unique as your event. With all the personalized matchmaking included.

Filterable directories

Participant, company and product directories can be filtered and searched, making it easy to find who or what’s needed.

Calendar integration

Meetings are dynamically synced with native calendars for ease of access.

Similar profile recommendations

When viewing profiles on the Grip platform, similar profiles are recommended to make it much easier to find who or what's required.

Meeting feedback

Collect valuable-real time feedback by enabling participants to quickly rate their meetings using an easy thumbs up or thumbs down, or customizable text options.

Inbound leads

In our exhibitor portal, Grip Teams, it easy to see who's interacted with your company profile, representatives, products and services, and proactively respond to intent, to get more from the event.

Sponsorship and monetization

Increase visibility for your exhibitors with high quality sponsorship opportunities across web and mobile app. Increase revenue by monetizing tiers of participation.

Advanced permissions

Configurable permissions by data type for networking, meetings, available sessions and access to features

Lead notes and scoring

Exhibitors can score and note leads within the platform to ensure their whole team is clear on next steps and actions.
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Make event connections count

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