As an event organizer, one of the biggest game-changers you can offer at your event is the ability to connect your attendees, exhibitors and delegates in new and meaningful ways.
As an event organizer, one of the biggest game-changers you can offer at your event is the ability to connect your attendees, exhibitors and delegates in new and meaningful ways. Plenty of event apps out there now say they offer ‘event networking’, or even ‘event matchmaking’, as part of their deal. But what do these actually mean? Here are 7 insights you can use to get ahead with the business networking you can offer -
As you know, most of the legwork starts well before the event itself opens. Why should networking be any different?
Grip’s pre-event professional matchmaking solution is to have attendees register using a social media account of their choice (such as LinkedIn), with our Artificial Intelligence engine then matching relevant parties.
That means lots of paperwork, more data-entry costs, and the usual chaos of last-minute changes - if you’re up for it.Pre-event meetings with Grip happen after both parties have indicated a mutual interest in each other’s areas of business, and agreed to a timeslot to meet. This can keep changing as often as both parties need it to.
Do better than that with Grip’s solution. Our AI takes attendee preferences and curates suggestions from the namelist, based on mutual interests. So no one has to scroll through 10,000 names to find, say, 5 that they might want to meet. They can take that interest forward and arrange meetings.
The big day’s arrived. The delegates are trickling in. The clock is ticking to do a deal or establish a new connection.
Grip’s Smart Attendee Plugin offers a personalized, evolving list of relevant business contacts, delivered straight to attendee’s media device or laptop. Celebrity attendees and speakers have as much privacy as they can handle, with a curated list based on their indicated preferences, ensuring that only the right business leads get in touch.
With Grip, attendees can network in real time. That means that, in the midst of the event, they can ‘swipe right’ (that’s a ‘Yes’) on individuals on their personalized list whom they’d be interested to meet. Depending on how they interact with that list, a fresh set of contacts could be suggested, and so on. It doesn’t (and shouldn’t!) replace the random serendipitous encounter by the snack bar. But not leaving networking to chance means -- no attendee will have to wonder if they’re in the right place, at the right time, to meet the right person. Ever.
For attendees, recommendations on who best to network with will continue, meaning that connections can be made even after the event. Organizers can opt to start free communities on Grip that continue the conversation even after the event is over.Does your event networking app offer 7 game-changing event networking features?
Industry veteran Wayne Crawford has been involved in the world’s biggest events, like CES and JCK. He joined Grip recently so we thought it’s time to get his unique take on the industry as we move into 2022.
With over a decade of experience and a passion for video production, Sarah Soliman brings her expertise to her company, Soliman Productions. She takes pride in helping businesses and organizations to enhance their visual brand through video content creation.