Blog

The latest articles from the Grip team.

Post-Covid In-person events will be all about connections. Here is how to do it successfully.

Event organisers need to become market organisers and stop thinking about virtual OR in-person events. Instead, the vision should be virtual AND in-person events.

Being a Woman in the Events Industry in 2025

In light of International Women’s Day, we took advantage of speaking with the women of Grip about the challenges that come with being a woman that they have experienced in the past, still notice today, and where they see improvements.

Staying Safe: Checklist for In-Person Events

Event spaces have been empty across the globe due to the Coronavirus pandemic, with delegates staying at home. But as restrictions lift, things are beginning to reopen, and event spaces are opening their doors to in-person events again. So, when you’re able, how will you host your next event safely?

Hybrid Events are Dead; the Future is Hybrid.

Don’t be fooled into thinking hybrid events are a new concept.

10 Questions with Rocio Sarriegui Zulueta!

Rocio is the Event Director for InsureTech Connect Asia, a brand acquired by Clarion Events, which includes their Las Vegas event–the world’s largest InsureTech event! Rocio has worked in the banking and insurance ConFex industry since university and worked her way up from Conference Producer.

Why Event Organisers need to protect their most valuable asset.

The sudden switch from in-person to online events in 2020 had event organisers scrambling to find new ways to engage and monetise their audiences. Some have been more successful than others, but organisers should now be preparing for hybrid events in 2021.

Sell Experiences, not ‘Space’ to monetise Virtual Events

Space, or more specifically, square meters, has been the lifeblood of revenue for most trade show organisers. The larger your booth, the higher the price you pay. The better the location on the trade show floor, the higher the price.

The Importance of Pre-Event Analytics

The benefits of post-event analytics come as common knowledge to event organisers and businesses. The data and insights from previous events have always been used to improve future events.

Six key takeaways from an events Inspired Mind

Sarah Porter is the founder and CEO of Inspired Minds. Inspired Minds was one of the first events companies to take a large, planned physical event and convert it to an online alternative in light of COVID-19 - and succeeded in making that change with only two week’s notice!