Change agents: How AI will transform the business of events

Is AI rewriting the business of events? We interviewed 13 industry experts and they did not agree, and that is what makes this worth your time.

Change agents report cover
34 pages · 13 interviews · 7 chapters

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Who we interviewed: 13 industry experts

Select a name to see who they are. Their full profiles are on page 4.

Marco Giberti Vesuvio Ventures
Paul Miller Forge
Enrico Gallorini GRS Research & Strategy
Maanas Mediratta Bridged
Max Gabriel Markus AI
Ben Fletcher Oxford Global
Carolyn Dawson OBE Founders Forum Group
Monique Ruff-Bell TED
Jenefer Thoroughgood Collingwood
Corine Bos Jaarbeurs
Joshua Graff formerly LinkedIn
Asghar Maqsood Terrapinn
Stefan Weitz HumanX

Five things that will change how you run events

Straight from thirteen senior interviews

01
In-person is gaining value, not losing it.
02
The CMO’s invoice has changed.
03
Value is moving from space to meetings.
04
Agents are already here. The door is half open.
05
AI is a new entrant’s weapon.

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The other 26 pages

Liked the peek? Here’s the rest.

2.
The CMO’s new focus
p09
3.
From selling space to selling meetings
p12
4.
Agents at the door
p16
5.
The organizer, reorganized
p20
6.
New competition, new moats
p25
7.
The show floor in 2030
p30

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