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Does exhibitor engagement predict who rebooks? Grip’s data on 150,000+ anonymized exhibitors across 500+ show cycles puts a number on it for the first time.
About the data. This analysis uses anonymized, aggregated activity data from the Grip platform. Results are reported only as totals, percentages and rates pooled across many shows. No organizer, event, exhibitor or attendee is named, and none can be identified from the figures.
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