Blog

The latest articles from the Grip team.

B2B Event Matchmaking Tool for Your Exhibitors

Exhibitors - the lifeblood of a trade show or exhibition. Plenty of attendees, VIP speakers, sponsors, and a sparkling trade program and facilities are great, but exhibitors are key to trade event success.

5 Reasons Why an Event Networking App Will Improve Your Event

Discover 5 reasons why using an event networking app will improve your attendees' and your event experience.

7 Secrets of Game-Changing Event Networking

As an event organizer, one of the biggest game-changers you can offer at your event is the ability to connect your attendees, exhibitors and delegates in new and meaningful ways.

AI Matchmaking Misconceptions

You’d be forgiven for thinking that current signals around Artificial Intelligence are mixed.Is it an over-hyped ‘new tech thing’?

6 Event Networking Personalities Every Organizer Should Know About

Any event professional who wants to be at the top of their game has to consistently find ways to revolutionize their attendee’s experience.

5 Reasons to Be Part of Our #EventProf Community

Be a thought leader in your industry. Grip has partnered with Smartup to bring you content from event industry leaders. Smartup is knowledge creation, peer-to-peer microlearning and sharing platform.

B2B Matchmaking

The challenge that faces many marketeers today (in the business to business world) is that they are not just tasked with promoting the business, product or service, but also with being the first port of call for leads for that business. Marketers need to have their finger on the pulse of who is interested in the product or service, and then connect those leads with the businesses relevant sales team. And this can be challenging. This is where B2B matchmaking plays an important role in building a solid pipeline for your business.

How to network successfully at business events

Do you find it hard to network? To create new conversations? Or are you planning your next event and not sure how to be inclusive to your whole audience? You're not alone. Read our latest article on ways to network for business events, taking into account those with additional needs as well.

Event Planning Apps - what you need to know / how to choose the right event planning app for your next event

Event planning apps are a dime a dozen. It seems like every day there's a new one on the market with slightly different features than the last. But which ones should you use? In this article, we're going to help you cut through the noise to help you ask the right questions to find the right solutions to build the right event management tools for you.