B2B Matchmaking
The challenge that faces many marketeers today (in the business to business world) is that they are not just tasked with promoting the business, product or service, but also with being the first port of call for leads for that business. Marketers need to have their finger on the pulse of who is interested in the product or service, and then connect those leads with the businesses relevant sales team. And this can be challenging. This is where B2B matchmaking plays an important role in building a solid pipeline for your business.
