Blog

The latest articles from the Grip team.

The secret to connecting buyers at your next event

When it comes to meeting new people for the first time, such as a ‘buyer’ meeting a ‘supplier’, you want a decision to be made at the end of that meeting. As an event organizer, you want that billion-dollar deal to be a result of a transformational meeting that happened at your show.

Is it worth exhibiting at in-person events anymore?

With so many ways to reach customers, do you really need to exhibit at in-person events these days?

Five tips to increase app adoption

An event app can make a big difference in terms of engagement and attendee satisfaction.

Top five stats to promote your next event

Attending and exhibiting at an event is a big investment in time and often money. Before a visitor or exhibitor signs up, they will likely view your event website for key information. For visitors especially, they want to know if it's worth their while taking time out of their day to attend, whether in-person or virtually.

How to retain exhibitors

Let’s face it, your exhibitors have a wide variety of options to spend their marketing budgets on. Your event is just one line item in a sea of activities. Events have had a challenging few years, we all know that, but what can we do to ensure exhibitors spend money on your event?

Ecosystem events: The strategy behind the world’s biggest events

Many events aim to be the connector of an industry. But only few are able to do so successfully. These ‘ecosystem events’ bring together an entire industry and grow with it. As a result, meetings are a critical part of the success of these events.

Understaffed and overworked: how smart organisers are automating their workflows

Event teams are busier than ever. Thanks to the pandemic they are now trying to do more with less. Here are four strategies to leverage the latest automation tools.

AI, is it really though? How to ensure your event tech AI delivers

There’s been a lot of talk amongst the eventprofs about AI (artificial intelligence). They are all good questions and we’re glad they asked them…

Back in action: How to ease participants’ ‘in-person event anxiety’

In the UK we’ve been ’back’ to in-person events for nearly a year, but are you still worried about attending live events? Or as an event organizer, are you concerned your attendees will even turn up?