Blog

The latest articles from the Grip team.

#HandshakeDay: Has Covid Killed the Handshake for good?

You might stick out your tongue in Tibet. An air kiss on the cheek in France? Perhaps, the formal but very traditional greeting of putting your hand on your heart in Malaysia.

Three Top Tips for Driving Meeting Attendance at Virtual Events

Many in the events industry will understand the term, Hosted Buyer Events. These sessions are simply the facilitation of meetings between suppliers and decision-makers in a pre-scheduled fashion during an event, conference, or tradeshow.

10 Questions with Ruben Onderdelinden!

Ruben Onderdelinder is a Consultant at Lively, a full-service event technology agency. Started in 2017, Lively now uses Grip technology for their clients' events. Ruben has worked in the event industry for seven years, and it began with an internship building one of the first mobile event platforms. We talked about the partnership with Grip, Lively and how the pandemic has changed the shape of the events industry.

10 Questions with Rachel Reid, DMWF

Rachael Reid is the Portfolio Director for DMWF (Digital Marketing World Forum) and leads the conference, sales and marketing teams to deliver their global event series. We had a chat with Rachael about the DMWF journey, the impact of the past year, and who would be Rachael’s dream keynote speaker! Spoiler Alert: she has more than one!!

Post-Covid In-person events will be all about connections. Here is how to do it successfully.

Event organisers need to become market organisers and stop thinking about virtual OR in-person events. Instead, the vision should be virtual AND in-person events.

Why Event Organisers need to protect their most valuable asset.

The sudden switch from in-person to online events in 2020 had event organisers scrambling to find new ways to engage and monetise their audiences. Some have been more successful than others, but organisers should now be preparing for hybrid events in 2021.

Staying Safe: Checklist for In-Person Events

Event spaces have been empty across the globe due to the Coronavirus pandemic, with delegates staying at home. But as restrictions lift, things are beginning to reopen, and event spaces are opening their doors to in-person events again. So, when you’re able, how will you host your next event safely?

Sell Experiences, not ‘Space’ to monetise Virtual Events

Space, or more specifically, square meters, has been the lifeblood of revenue for most trade show organisers. The larger your booth, the higher the price you pay. The better the location on the trade show floor, the higher the price.

Hybrid Events are Dead; the Future is Hybrid.

Don’t be fooled into thinking hybrid events are a new concept.