Blog

The latest articles from the Grip team.

Did we learn anything from virtual events?

When it comes to in-person and virtual events, there's no one-size-fits-all approach. You need to determine what will work best for your business and then execute that plan flawlessly.

Are you losing money on your event by not using digital packages?

Sponsors and exhibitors are looking for new, innovative ways to get in front of their target audience. They want to connect with potential customers through digital channels, as well as in-person and hybrid events.

Events have changed for good: Why it’s not 2019 anymore

Interview with Dahlia El Gazzar, Tech Evangelist, DAHLIA+Agency.

The Silver Lining of Virtual Events

In this article, we’ll cover some of the key points to consider when going virtual in a short period of time and the often unspoken silver lining of switching to virtual events.

What can event organisers learn from Tiktok?

Humphrey Chen has a vision for events. Each one should have snackable, TikTok-style videos generated from them. This means content from a typical two-day event could last 12 months. We sat down with him at Event Tech Live to delve deeper…

The challenges facing Event Profs with Grip’s VP of Account Management, Wayne Crawford

Industry veteran Wayne Crawford has been involved in the world’s biggest events, like CES and JCK. He joined Grip recently so we thought it’s time to get his unique take on the industry as we move into 2022.

10 Questions with Sarah Soliman

With over a decade of experience and a passion for video production, Sarah Soliman brings her expertise to her company, Soliman Productions. She takes pride in helping businesses and organizations to enhance their visual brand through video content creation.

10 Questions with Adam Parry

We interviewed Adam Parry from Event Tech Live and Event Industry News with 10 Questions about Event Tech Live and the industry.

10 Questions with Kirsten McDonough

Kristen McDonough is Senior Vice President of Conferences at the Association of National Advertisers (ANA). Founded in 1910, the ANA is the U.S. advertising industry's oldest and largest trade association. With so many members, including big players like P&G and Coca Cola, how did they adapt to a changing events landscape? Kristen talks to us about Cyndi Lauper and why she sees hybrid events as a positive.