Blog

The latest articles from the Grip team.

The Silver Lining of Virtual Events

In this article, we’ll cover some of the key points to consider when going virtual in a short period of time and the often unspoken silver lining of switching to virtual events.

What can event organisers learn from Tiktok?

Humphrey Chen has a vision for events. Each one should have snackable, TikTok-style videos generated from them. This means content from a typical two-day event could last 12 months. We sat down with him at Event Tech Live to delve deeper…

The challenges facing Event Profs with Grip’s VP of Account Management, Wayne Crawford

Industry veteran Wayne Crawford has been involved in the world’s biggest events, like CES and JCK. He joined Grip recently so we thought it’s time to get his unique take on the industry as we move into 2022.

10 Questions with Sarah Soliman

With over a decade of experience and a passion for video production, Sarah Soliman brings her expertise to her company, Soliman Productions. She takes pride in helping businesses and organizations to enhance their visual brand through video content creation.

10 Questions with Adam Parry

We interviewed Adam Parry from Event Tech Live and Event Industry News with 10 Questions about Event Tech Live and the industry.

10 Questions with Kirsten McDonough

Kristen McDonough is Senior Vice President of Conferences at the Association of National Advertisers (ANA). Founded in 1910, the ANA is the U.S. advertising industry's oldest and largest trade association. With so many members, including big players like P&G and Coca Cola, how did they adapt to a changing events landscape? Kristen talks to us about Cyndi Lauper and why she sees hybrid events as a positive.

Three Top Tips for Driving Meeting Attendance at Virtual Events

Many in the events industry will understand the term, Hosted Buyer Events. These sessions are simply the facilitation of meetings between suppliers and decision-makers in a pre-scheduled fashion during an event, conference, or tradeshow.

10 Questions with Ruben Onderdelinden!

Ruben Onderdelinder is a Consultant at Lively, a full-service event technology agency. Started in 2017, Lively now uses Grip technology for their clients' events. Ruben has worked in the event industry for seven years, and it began with an internship building one of the first mobile event platforms. We talked about the partnership with Grip, Lively and how the pandemic has changed the shape of the events industry.

10 Questions with Rachel Reid, DMWF

Rachael Reid is the Portfolio Director for DMWF (Digital Marketing World Forum) and leads the conference, sales and marketing teams to deliver their global event series. We had a chat with Rachael about the DMWF journey, the impact of the past year, and who would be Rachael’s dream keynote speaker! Spoiler Alert: she has more than one!!