Press release
28 October 2026
Grip, the event technology platform, today launches Outpace by Grip, an agentic platform that helps event organizers grow revenue from their events.
Organizers run their agents from one chat in the Outpace dashboard. Its first product, Visitor Plan, builds a personal plan for each visitor on an organizer's website.
Agents for exhibitor retention, exhibitor acquisition, and event planning will follow in the coming weeks. Outpace is self-serve with no upfront commitment. Organizers can join the waitlist at askoutpace.ai.
"Every organizer has a pacing report, and the job is to beat the last show's performance," said Tim Groot, CEO and Founder of Grip. "Any metric you track in that report, we want to help you outpace. Visitor Plan is the start, but what excites me is how our upcoming agents will work together. For example, what the post-event exhibitor agent learns will shape the agents that find the right exhibitors for next year's show."
Visitor Plan sits on the organizer's own event website. A visitor enters their company and job title, then Outpace plans their show: the sessions, speakers and exhibitors worth their time, each with a reason. The visitor can then register, add the plan to their calendar, email it to themselves and ask the plan for changes.
Organizers install Visitor Plan with one script tag, and Outpace reads the agenda, speakers and exhibitors from the website. Every registration link carries UTM tags, so the organizer's analytics can trace registrations back to plans. Organizers can also put an offer on the plans of the job titles they most want at their show.
For shows that run on Grip, Visitor Plan also draws on data from past editions in Grip Engage and Grip Manage. Plans get sharper, and they can show visitors the companies attending alongside the sessions, speakers, and exhibitors. Next, a visitor's plan will pre-fill registration in Grip Manage and carry into Grip Engage, so visitors arrive with their day already planned.
Grip's data shows engaged exhibitors are nearly three times more likely to return. Outpace's next agents will therefore help organizers retain and grow their exhibitor revenue.
Outpace's next set of agents will solve various problems for organizers. Examples include:
"Events are a retention business," said Groot. "If you can win the right exhibitors and keep more than 80% of them year on year, growing an event gets easier. We've analyzed more than half a million exhibitors at thousands of events. Ten years of building Grip gives us the data to turn that insight into agents that grow revenue."
Outpace is in private beta and opens to organizers in stages. It works with any event platform.
Organizers can join the waitlist at askoutpace.ai.
- ENDS -
Outpace by Grip is the agentic platform that helps event organizers grow revenue from their events. Organizers run agents from one chat, on any event platform, and each new agent is built to act on what the last one found. It starts with Visitor Plan, which builds a personal plan for each visitor, followed by agents for exhibitor retention, exhibitor acquisition and event planning. Outpace is built by Grip, which has spent ten years building event technology for commercial organizers.
Grip is the AI-powered event technology platform built for engagement. The flexible system helps commercial event organizers like Hyve, Emerald and Clarion Events boost revenue by establishing, maintaining and tracking relationships between participants over multiple events. This is possible because Grip goes beyond networking. It combines AI and billions of platform interactions with a powerful event management system, seamless registration, an award-winning mobile event app and an AI Assistant, so participants meet the right people at the right time. Grip also offers organizers flexibility: they can use all the features Grip offers or integrate Grip with their existing event tech stack. The Grip MCP connects organizers' AI applications like Claude, ChatGPT and Copilot directly to live event platform data. This flexible approach results in organizers benefiting from better event satisfaction scores, increased growth and, ultimately, higher revenues.
