The sudden switch from in-person to online events in 2020 had event organisers scrambling to find new ways to engage and monetise their audiences. Some have been more successful than others, but organisers should now be preparing for hybrid events in 2021.
We are reaching an anniversary that not many of us had foreseen a year ago. When the “stay at home” message became a reality, but the idea of the entire world being in lockdown still sounded like something out of a sci-fi movie. As we all entered our first Covid-19 lockdown across the globe, millions of people left their office not knowing when they might return to their desks.
Space, or more specifically, square meters, has been the lifeblood of revenue for most trade show organisers. The larger your booth, the higher the price you pay. The better the location on the trade show floor, the higher the price.
In light of International Women’s Day, we took advantage of speaking with the women of Grip about the challenges that come with being a woman that they have experienced in the past, still notice today, and where we see improvements.